Introducing Romania, the Most Beautiful Dental Clinic in the World. This idea managed

to put forward a new way of experiencing a country, by creating a business-driven tourism campaign, based on two of our country’s assets: affordable and high-end dental services,

and amazing attractions.

Our role was to help bring it to life in the UK. We did this by hijacking tourism media

and experiences with dental offers. From films and billboards in the UK to souvenirs

and postcards. We even made an unexpected appearance at the British Tourism

and Travel Show where visitors could experience Romania in VR from the comfort

of a dental chair.

Made in collaboration with McCann Romania.