Make Mum Proud For Once

Let’s face it, our mums just don’t understand what we do. And if they do, they’re

only disappointed. But that could all change when you’re stood on a stage saying,

“look mum, I won something shiny for my work”.

We created a series of online films to promote the Fresh Awards, using the real

mothers of well-known creative directors, to show the disappointment in their

offspring's chosen career.