Guaranteed Tough

When your workplace is in the middle of nowhere, there’s no room for tools

that aren’t up for the job. Introducing the DEWALT XR. Durable, reliable, unparalleled performance and will work for you no matter where in the world your workplace is.

We know that DEWALT tools are as tough as the people who use them.

So we created a series of films around real people who worked in harsh environments.

A lumberjack in the forests of Sweden, a storm barrier engineer in the Netherlands

and a pipe welder in the Atlantic were just some of the incredible tales shared across

social, radio, print and online to demonstrate the power of DEWALT XR.

With Ian Winstanley Photography

@McCann Birmingham, UK

WithMartin Brent Photography

@McCann Birmingham, UK